The Korea Tourism Organization Manila Office organized the Korea Travel Night last September 22, 2016 at Fairmont Hotel Makati to promote Korea Winter Tourism brand image in line with hosting the 2018 Pyeongchang Winter Olympics. This event was also held to educate Philippine outbound travel agents for their Korea Winter product development with snow festivals, snow event program and non-verbal performance. Among the participants of the event were representatives of travel agencies, universities, press, airlines and others.
A B2B session was held before the event with 7 land operators and 5 regional tourism offices namely: Goyang City, Busan Tourism Organization, Gyeongbuk Tourism Corporation, Jeju Tourism Organization and Gangwondo. This was followed by the seminar. Ms. Hyejin Jang, senior assistant manager of Korea Tourism Organization Manila, together with the 5 regional tourism offices presented during the event.
In between the seminar, FIREMEN, a non-verbal performance group, showcased their talents and entertained the crowd with their comedic performance.
The event was a success ending with a raffle draw of special Korea items and roundtrip tickets to Korea.