KTO NY has organized private screenings of "Avengers: Age of Ultron" in four different cities: NYC, Washington DC, Atlanta, and Houston.  These private screenings will take place on May 1st through May 4th.
 

Travel agents from each city have been invited to attend the private screenings, these events are meant to coincide with and reinforce the "Korea: Age of Imagination" advertising campaign.
 

The screen promotion itself was devised to boost Korea’s brand image as a tourist destination in relation to the filming of the Avengers sequel in Seoul. Avengers: Age of Ultron was shot last year in various areas of Korea including Sebitseom (also known as “Floating Island Seoul”), Hangang River, Digital Media City (DMC), and Gangnam-daero Boulevard.
 

Seizing the chance, KTO decided to introduce heroes who represent Korea’s culture and tradition. These heroes are neither K-pop superstars nor famous actors. They are actually far from the spotlight. They are real masters who are superiorly skilled at diverse cultural assets of Korea