W Hotels, Starwood Hotels & Resorts' hot brand of style hotels, will welcome its first Asia W property, the W Seoul Walkerhill in June, 2004. When it opens, the property will be W’s first hotel built in Asia and its second Asia-Pacific property. Starwood Hotels & Resorts Worldwide, Inc. will operate the 253-room W Seoul Walkerhill.

Located in Seoul's modern urban resort district of Walkerhill, the W Hotel has a depth of cutting edge international architects and interior designers associated with the property, including Studio Gaia of New York and Aaron Tan of RAD, Hong Kong. The branding and design of W Seoul Walkerhill, which will cater especially to upscale leisure travelers, will be the focal point of the redevelopment of the Walkerhill resort area, and will feature extensive recreational, dining and entertainment facilities. W Seoul Walkerhill includes W’s signature WOW designs with spacious rooms and suites, W Bar, W Café and innovative W recreation facilities. W Hotels is known for its service commitment that provides "whatever you want, whenever you want it."

W Hotels, Starwood's successful brand of "Style" hotels, offers a unique union of style and substance. Featuring casually elegant guest rooms and an urban style throughout, W offers the personality and individuality of an independent hotel, yet also guarantees the reliability and superior level of facilities and services expected by sophisticated travelers.

Although the W Seoul Walker hill, which will be the 20th W to open since the brand debuted in 1998, is the first property in Asia, the W Hotel concept was first introduced to Asia-Pacific with the opening of W Sydney in 2000. For more information about the W Seoul Walkerhill, visit the internet at www.whotels.com.