
The “Grannies on Safari” are Pat Johnson and Regina Fraser, who between them have traveled to more than 80 countries over the last three decades. Pat Johnson is a widely respected arts administrator who has worked with many internationally recognized cultural institutions in three states and has owned an art gallery. Regina Fraser is an energetic world traveler with a natural curiosity about the world and its most creative citizens.
In each episode of their pioneering new television series, they embark on expeditions in search of the bizarre, the exotic and the sublime, following winding roads, riding canoes, camels and donkeys, looking behind mysterious doors, and visiting urban city centers and rural hamlets. There are surprises at every turn as they determinedly track down cultural treasures. Pat and Regina’s interactions with each other and the situations in which they find themselves make every program an engaging journey.
The thirteen episodes will include visits to South Africa (2), Morocco (2), Japan, Korea, Vietnam, Cambodia, Thailand, Shanghai, Brazil (2), and Australia.
Sponsorship Benefits
On Air
o Series Premiere is Spring 2006
o Thirteen half-hour episodes
o Two sponsor messages per program (open and close) – 26 exposures per series release
o Unlimited broadcast over two years
o Telecast during Saturday/Sunday travel block
Off Air
o Sponsor presence and hyperlink on www.granniesonsafari.com
o Press kits distributed to 400 + national and local media outlets
o Recognition in all national and local series-support advertising
o Opportunity for personal appearances by the “Grannies”
o Opportunity to create and promote joint travel packages/experiences
National Ratings Projection
Demo Rating IMP (000)
HH 1.1 1,150
A25-54 0.3 610
A35-64 0.6 740
M25-54 0.5 300
M35-64 0.7 390
W25-54 0.5 310
W35-64 0.6 350
For more information, please contact: www.granniesonsafari.com or WTTW