FOR IMMEDIATE RELEASE
September 7, 2005

Contact: Brad Brennan or Susan Shin
312-981-1717

WTO and UNEP Launching a Joint Publication: Making Tourism More Sustainable: A Guide for Policy Makers

MADRID, 6 September 2005/Travelpress.biz - The World Tourism Organization (WTO) and the United Nations Environment Program (UNEP) combined their efforts to condense all aspects of the sustainability of tourism into a single publication: Making Tourism More Sustainable: a Guide for Policy Makers. It will be launched simultaneously by the two organizations in Madrid and Paris on 6 September.

The purpose of the new WTO-UNEP publication is to provide tourism decision makers with guidance and a framework for the development of policies for more sustainable tourism, a toolbox of instruments that they can use to implement these policies, and some selected case studies. "The two organizations wish to encourage all countries to ensure that their policies and actions for the development and management of tourism fully embrace the principles of sustainability," says Eugenio Yunis, Head of WTO Sustainable Tourism Development.

According to how it will be planned, developed and managed, the massive growth predicted for tourism in the forthcoming years could provide excellent opportunities for spreading prosperity but could also represent considerable challenges and potential threats to the environment and local communities. There is also an increasing appreciation of the role of tourism in addressing world poverty, through bringing a source of income to the heart of some of the poorest communities.



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