(Fort Lee, NJ) - Asiana airlines had an unveiling ceremony of the “Daejanggeum Airliner” (pronounced daeh-jang-geum) or “Jewel in the Palace Airliner”, on May 10th at the Asiana Terminal in Incheon Airport, Korea. The ceremony was attended by several VIPs of the airline and travel industry, including Asiana’s President Mr. Kang. The ‘Daejanggeum Airliner’ is a B767 and has a 3m x 4m (9.8 ft x 13 ft) image of the Daejanggeum (“Jewel in the Palace”, the leading character of the famous Korean TV series) wrapped on its side. This airplane will be flying passengers from those countries where the drama “Daejanggeum” has been a hit. These countries include China, Japan, and those in Southeast Asia. Through the launching of this Daejanggeum airliner, Asiana introduced the concept of combining the airline industry with contents of Hallyu (the Korean media wave) to further promote tourism. Asiana hopes to maximize the promotion of the ‘Daejanggeum Tour’ involving over 70 travel agencies. Since June of 2004, Asiana has introduced ‘Daejanggeum Royal Court’, an in-flight meal, which has been a huge hit among the passengers, including authentic Korean delicacies. This launching may also help promote the traditional in-flight meal service, further expanding the Korean experience of the passenger.

For more information on the Daejanggeum Airliner contact Luis A. Maravi at 201-585-0909 or for general travel information to visit Korea please visit www.tour2korea.com