BENIKEA a name created around the four words ‘Best Night In Korea’. The new brand reflects the first ever Hotel chain that has been specifically designed to meet the demands of travellers visiting Korea with a mid-range budget. Authenticated by the Korea Tourism Organization and supported by the Ministry of Culture and Tourism, BENIKEA will allow tourists to stay in comfortable, well located and above all cost efficient properties.

The Korean tourism industry has identified a gap between the top-end luxurious hotels and the budget-inns such as ‘Yeogwans’ that cater very well for travellers at either end of the market but leaves a gap in between for the mid-range hotel demand. BENIKEA has brought together a group of properties that can supply quality rooms and service for competitive rates, thus enhancing the countries tourism infrastructure and maintaining a domestic brand that will evolve into a major hotel chain force in Korea.

BENIKEA is seen as a positive step toward attracting and accommodating 10 million tourists by 2010.

For more information go to www.tour2korea.com or contact KTO London office london@mail.knto.or.kr.