International visitors to Korea can now discover the best of South Korea's culture all in one place at the new “K-Style Hub", located in Seoul. The center offers a range of hands-on programs that make it ideal for visiting incentive groups.

The attraction of the K-Style Hub, the Korean Culinary Center, invites overseas visitors to not only try traditional Korean fare, but to also learn how to make it themselves. An initiative of the Korea Food Foundation, Korean Culinary Center programs can accommodate up to 40 participants at a time; groups of more than 20 are eligible for a 10% discount.

Other areas of the K-Style Hub showcase a variety of information centers and interactive exhibits on themes, including medical tourism, recommended travel destinations across the peninsula and hallyu - the ‘Korean Wave’.

The facility is designed with a rich blend of cutting-edge technology, including 3D, holography, and virtual reality. One of the activities worth experiencing will be the virtual reality goggles offering the an interactive experience of a ski-jump, which is one of the efforts to promote the Pyeongchang 2018 Winter Olympics, scheduled for February 9-25 in the year 2018.

Located near central Seoul’s popular Myeong-dong district, the center is well-placed for business visitors on tight schedules interested in sampling Korean culture, as well as event planners interested in learning about potential activities for their groups.

According to Mr. Byungsun Lee, Director Korea Tourism Organization, " K-Style Hub is one of the unique offerings and continued effort of Korea Tourism Organization to entice the MICE travellers. With the ideal location, the facility is an appropriate place for small groups to enjoy the Korean food and  cultural variety."