The campaign #TakeMeBackToKorea aims to keep hope afloat among travellers and bring alive Korean moments...


Korea Tourism Organization (KTO) has launched a new campaign - #TakeMeBackToKorea for travelers to reminisce about their holidays.

The campaign captures the insight that with travel being restricted, people are reliving their past adventures and dreaming about moments where they explored their favourite destinations with a hope to travel again.

To encourage positivity and inspire travellers to look forward to experiences in South Korea, the latest campaign is a journey through the destination’s modern and exciting offerings; from World Heritage sites, Instagram-worthy locations to traditional Korean cuisine, and shopping spots. 

Original article at https://brandequity.economictimes.indiatimes.com/news/marketing/korea-tourism-organizations-new-campaign-engages-travel-influencers/78119655